AI-generated content is becoming a major issue in the blogosphere today. No matter where you turn, it seems that the latest website to go up is filled with bots spewing out articles and essays about anything and everything, from product reviews to personal anecdotes.

While people are still debating whether artificial intelligence will take over our jobs, one sector in which AI has already made an impact is the content industry.

What exactly is AI content creation?

It’s the question on everyone’s lips and, while it’s tempting to conjure up an image of a room full of robots doggedly punching away at keyboards, that’s far from the truth. Essentially, AI content creation means software creates the content for you. It can write blog posts, social media copy, eBooks, landing pages, emails, product listings, and everything in between–there’s even a shift towards audio and video content too. 

The tools in question offer up a variety of different skills. Some are able to produce blog posts in bulk at the click of a button, while others are great at creating email subject lines that actually get opened. Typically, the more specialized the platform, the better. The tools that are general-use (like ChatGPT) have their strengths and weaknesses, while being a jack of all trades but master of none. 

How does AI content creation work? 

AI content creation tools don’t just come up with content from nowhere. They need prompts–and that’s where the human element comes in. Marketers can input descriptions, ideas about the tone of voice, and any key elements they want to be included before the AI tool generates the content (which often happens in a matter of seconds).

The tools work by using natural language processing (NLP) and natural language generation (NLG) models which learn the genetic makeup of human language to create their own versions that sound like they’ve been written by a real person. 

If you’re using ChatGPT, you can input a prompt, such as a few keywords, a short description of your business or topic for the tool to work with, and any other important pieces of information that are relevant. The AI then uses this information along with other data it has access to (basically, billions of pieces of content from around the web) to create content closely aligned to what you want.

The more you use the tool, the more knowledge it picks up and the more accurate it becomes every single time–especially if you’re telling it what you do and don’t like about its creations. 

As well as actually writing the content for you, AI content tools can also help you identify what to write about and how you should write about it. This is particularly useful if you’re struggling to come up with content ideas or don’t know what to write next. 

Once they come up with topic ideas, the tools are able to offer up suggested outlines and relevant information so you can make sure you’re including everything possible. The tools do this through NLP strategies, where they crawl through billions of other articles on the same topic and bring to light what areas are covered and any missing gaps.

This helps you consistently create content that’s better and more comprehensive than your competitors and it ensures you’re providing all the information your audience needs, which builds trust and credibility. 

Will AI take over human content creation?

The million-dollar question. In short, the answer is no. Robots are very unlikely to replace humans in any endeavor that’s inherently creative, and content creation is very much a creative pursuit, especially if you take away the scientific, metrics-focused side of it. 

So, while AI tools might become more prevalent, they are simply an aide for scaling content creation efforts and making sure marketers and brands are publishing content that’s the highest possible quality it can be–which, let’s face it, is great news for everyone.

And, when you use an AI tool to generate content, it’s doing just that–creating content. When you’re just getting started, there’s a very high chance the content will need a human touch, whether that’s through editing or formatting. You might need to optimize the content depending on the platform you’re using. Even when the AI tool becomes well-versed in your wants and needs, you’ll probably still have to tweak the content every now and then so it sounds the way you want it to. 

What type of content does AI technology work best for? 

AI-generated content comes in all types. At the moment, artificial intelligence technology is most proficient at generating written content, like blog posts, whitepapers, eBooks, product listings, emails, subject lines, article titles, and more.

Aside from text-based content generation, AI art platforms have been popping up left and right. These platforms utilize artificial intelligence algorithms to generate unique and creative artworks. By analyzing vast amounts of data on various artistic styles, techniques, and trends, these platforms can mimic and produce art that mimics specific genres or artists.

Users can interact with the AI by providing inputs such as color schemes, themes, or mood preferences, guiding the system in creating personalized artworks. The AI technology behind Jasper Art continuously learns from user interactions and feedback, improving its ability to produce visually stunning pieces that align with individual preferences. With the assistance of Jasper Art, even individuals without traditional artistic skills can explore their creativity and produce original artworks tailored to their tastes.

In recent times, however, there has been some movement towards visual content, like video and audio creation and automation as those formats become increasingly popular for engagement. There’s a good chance we’ll see more AI tools emerging that focus solely on these types of content but, for now, the written content created by AI tools is of very high quality.

The Future of AI Content Creation

Integration with emerging technologies

As AI content creation continues to grow and evolve, it is likely to integrate with emerging technologies. This means that AI-generated content may be leveraged in new and innovative ways that we cannot yet anticipate.

For example, we may see AI-created content being used in conjunction with virtual and augmented reality technologies to create immersive educational or entertainment experiences. AI-generated content could also be leveraged in chatbots and other conversational interfaces, allowing for more interactive and engaging user experiences.

Additionally, advancements in internet of things (IoT) technologies may also create opportunities for AI-generated content. As more and more devices become connected, there may be a need for content that can be dynamically generated and modified based on real-time data.

Overall, the integration of AI content creation with emerging technologies has the potential to open up new opportunities and change the way we consume and interact with content. However, it is important to be mindful of the ethical implications of these developments and ensure that AI-generated content is used responsibly and in a way that benefits society as a whole.

Growth in the Market for AI-Generated Content

The growth in the market for AI-generated content refers to the increasing demand for content created by artificial intelligence. More and more industries are realizing the benefits of using AI for content creation, such as speed, accuracy, and cost-effectiveness. As a result, they are investing in AI-powered tools to produce various types of content, including articles, product descriptions, and marketing material.

The market for AI-generated content is expected to continue to grow at a rapid pace due to advancements in natural language processing, which allows AI-generated content to be more human-like, and improvements in machine learning algorithms that make AI-powered tools more reliable.

This growth presents both opportunities and challenges for writers. While AI-generated content may replace some writing jobs, it also creates new opportunities for writers to become content curators and editors. It is important for writers to stay aware of these trends and adapt their skills accordingly, embracing AI as a tool rather than a threat. In the end, the demand for quality content will remain, and writers who are able to produce unique and engaging content will always be in demand.

Over to you

The use of artificial intelligence for content creation is rapidly increasing and could threaten the jobs of writers. AI-generated content can produce articles, news stories, and even poetry. While AI can produce quality content, some worry that it may lack creativity, adaptability, and human touch. However, others view AI as a valuable tool to assist and enhance the work of human writers rather than replace them. Writers should adapt to this new reality and develop skills in areas that cannot be replicated by AI, such as emotional intelligence and critical thinking. Ultimately, the rise of AI content creation is a reminder that industries and jobs will continue to evolve with technology and that the human touch will always be valuable.