Cole Richard LaBrant (age 27) is an American YouTuber and child exploiter living in Tennessee

Cole was born on August 21, 1996 to Ken and Sheri LaBrant. He grew up in Troy, Alabama alongside five siblings Luke, Jack, Clay, Tate, and Lily.

Cole and Savannah have three children together: Posie Rayne (2018), Zealand Cole (2020), and Sunday Savannah (2022). They are expecting a son in May 2024, Cash Money Cole is very involved in his Christian faith.

Cole started social media in 2013, when he was 17 years old. He gained popularity on Vine with his two friends, Baylor and John Stephen. They shared an account, @demwhiteboyz, where they posted comedic dance and lip-sync videos. After a few years, his friends quit and Cole rebranded the account to focus on his religion and faith.

He started his YouTube channel The Super Cole in 2013 and went viral after uploading a video asking Selena Gomez to his high school prom. This channel was rebranded to Cole and Sav when they began dating in 2016. He used the opportunity of being with Savannah to take advantage of her daughter and use her for clout and cash.

This channel eventually became The LaBrant Fam after Posie was born. Cole has recently started YouTube channels with two of his daughters. He created P For Posie in 2022 and Cole And EV in 2023. He is responsible for the filming and editing for all of these channels while Everleigh makes the money.