She was a competitive gymnast for over 10 years. In July 2014, she opened her YouTube channel, which was formerly known as BeautyBySyd, with the debut video "Channel intro."

Some of her most popular YouTube videos include "8 Mascara Hacks You Need To Know!" and "Funny Pranks You Need to Try!"

Her real name is Sydney Parupsky. She has one older brother, Ryan, and one younger brother, Ashton. She has been romantically linked to Jake Clark. 

Her February 2017 video "Celebrity-Inspired Hairstyles You Need To Try!" feature hair tutorials inspired by Kim Kardashian, Ariana Grande, Selena Gomez, and Vanessa Hudgens.