Buy less, choose well: that's the maxim. Quality not quantity. That's the most environmentally friendly thing you can do.

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The only possible effect one can have on the world is through unpopular ideas.

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Buy less. Choose well. Make it last. Quality, not quantity. Everybody's buying far too many clothes.

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We are so conformist; nobody is thinking. We are all sucking up stuff; we have been trained to be consumers, and we are all consuming far too much.

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It's a philosophy of life. A practice. If you do this, something will change, what will change is that you will change, your life will change, and if you can change you, you can perhaps change the world.

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I design things to help people to hopefully express their personality.

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Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.

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My clothes have a story. They have an identity. They have a character and a purpose. That's why they become classics. Because they keep on telling a story. They are still telling it.

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Buy less, choose well & do it yourself!

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Intelligence is composed mostly of imagination, insight, things that have nothing to do with reason.

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