Over-the-top (OTT) platforms are the premier way for users to access the TV shows and movies they love. When consumers stream OTT, they can view their favorite content on any supported devices, whether they are at home or on the go.

When it comes to OTT advertising, which platform will be the best option for your brand? Here’s a look at the top 10 platforms in 2024.

What Are OTT Streaming Services?

OTT streaming services deliver video content directly to viewers via the internet, bypassing traditional cable or satellite television providers. These platforms offer a variety of content, including movies, TV shows, documentaries, and live events, all of which are accessible on demand.

The primary OTT streaming service models are advertising-based video-on-demand (AVOD), subscription video-on-demand (SVOD), and transactional video-on-demand (TVOD).

Here’s a closer look at those three models.

AVOD

An advertising on-demand (AVOD) model provides consumers with free or low-cost streaming content in exchange for watching streaming ads during their shows and movies. Sling TV uses the AVOD model.

SVOD

Subscription video-on-demand (SVOD) allows viewers to pay a recurring monthly fee in exchange for access to the platform’s content library. SVOD may be ad-free or ad-supported. Netflix primarily functions as an SVOD platform.

TVOD

Transactional video-on-demand (TVOD) relies on one-off purchases. Viewers will pay a one-time fee to purchase or rent content. Amazon Prime is a hybrid platform that offers AVOD, SVOD, and TVOD. Users can purchase or rent movies and shows that aren’t available through the subscription or ad-supported library.

Now, let’s get into the best OTT platforms of 2024.

Netflix

Netflix is the most popular place to stream OTT content, boasting over 277 million global subscribers. For years, it has primarily relied on an ad-free SVOD model. However, the streaming giant has recently added an ad-supported version to its list of available plans.

Consumers can make the switch to ad-supported content options and cut their bills in half or more. The ad-supported tier costs just $6.99, coming in at about half the cost of the standard option and one-third the price of the premium plan.

Hulu

Hulu combines both AVOD and SVOD models, giving users the flexibility to choose between ad-supported and ad-free experiences. It features lots of great content, including current TV shows, classics, and original content. Hulu also offers a live TV option and various bundles, giving consumers more choices to watch on their terms.

Peacock

Peacock is NBCUniversal’s streaming service. It offers a mix of AVOD and SVOD options. Users can access a substantial library of movies, TV shows, news, sports content, and live streams. They can opt for a premium subscription and enjoy an ad-free experience or allow advertisements for discounted pricing.

The platform’s big draw is its collection of classics, which can help you target older audiences.

Disney+

Disney+ is the go-to platform for family-friendly content. The global brand expanded its reach and audience by strategically acquiring Star Wars and Marvel. It operates on an SVOD model, providing ad-free access to its extensive library. Disney+ also offers ad-supported options in an effort to keep subscription costs down.

Paramount+

Paramount+ (formerly CBS All Access) offers a blend of SVOD and AVOD options. Consumers can access a huge content library from CBS, BET, Comedy Central, MTV, and more. It also includes live TV options, such as news and sports. Paramount+ is known for its diverse content offerings, catering to various interests and age groups.

Prime Video

Amazon Prime members enjoy access to Prime Video as part of their subscription. It provides AVOD access to a wide array of content. Users can upgrade to an ad-free option or rent and purchase content via a TVOD model.

Max

Max, formerly known as HBO Max, offers an SVOD model with an extensive library of premium content, including original series, documentaries, and movies. It also features content from WarnerMedia’s portfolio. Like most streaming services, Max has ad-free and ad-supported options to give consumers more choices.

YouTube TV

YouTube TV primarily operates under the AVOD model. Users get access to news, sports, entertainment, and more. YouTube TV is a good fit for cord-cutters who want a traditional TV experience with the flexibility of OTT. Despite many users being younger, you may still find it useful for connecting with middle-aged and older audiences.

Apple TV+

Apple TV+ is another SVOD service featuring original content such as movies, TV shows, and documentaries.

The platform has a smaller content library than other OTT providers. However, its emphasis on high-quality, exclusive content has helped Apple build a loyal base of followers. The ad-free nature of the platform promotes content binging.

Sling TV

Sling TV has both AVOD and SVOD models. Its focus on live TV streaming differentiates it from many other OTT platforms. The platform is also incredibly affordable, making it appealing to price-conscious consumers who want to maximize their savings after breaking up with their cable providers.

How OTT Streaming Platforms Benefit Advertisers

OTT streaming platforms aren’t just convenient for consumers. They also provide some huge benefits to advertisers. Under traditional television advertising models like linear TV, you’d have to target an entire designated market area. That means your content would be shown to a lot of users who have no interest in your products or services.

OTT streaming gives you the ability to connect with precise audiences who align with your campaign goals. You can target users based on behavior, demographic data, and interest.

That’s not all. Delivering content via streaming services also makes it easier to measure the reach and impact of your campaigns. You can tell which content is performing up to expectations and which ads are falling short of your goals.

However, there are a few challenges associated with OTT streaming. For one, you’ll need to set up a separate advertising account with each platform that you want to run content on. The good news is that you can access inventory on multiple platforms by using a centralized solution like MNTN Performance TV.

Why Marketers Need MNTN Performance TV

MNTN Performance TV builds on the strengths of OTT streaming solutions by providing you with proprietary CTV advertising tools designed to make campaigns even more impactful. You can make use of our robust audience-building tools and targeting capabilities to reach your ideal consumer.

More importantly, we use precision CTV attribution to track what works and what doesn’t. Use our reporting solutions and creative resources to improve and optimize your campaigns in accordance with consumer preferences. It’s all about adapting to your ideal audience, and MNTN helps you do just that.

Schedule a demo of MNTN Performance TV today and reimagine how you connect with your audience.

Best OTT Platforms & Streaming Services 2024

The OTT platforms mentioned above are currently leading the streaming services market. They offer diverse content and innovative features that cater to various audience preferences. For advertisers and marketers, leveraging these platforms can significantly enhance your reach and impact.

MNTN Performance TV helps you do exactly that while maintaining an edge over the competition. Use MNTN and other resources to integrate these streaming platforms into your brand-building strategy.