We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.

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We hire people who want to make the best things in the world.

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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

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Strategy is figuring out what not to do.

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Don’t let the voice of other people’s opinion drown your inner voice.

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There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.

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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.

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If you don't cannibalize yourself, someone else will.

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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.

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