If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

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Let's go invent tomorrow instead of worrying about what happened yesterday.

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We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

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Details matter, it's worth waiting to get it right.

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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.

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Whatever you do, you must never let the voice in your head control the brain in your heart.

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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

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It takes a lot of hard work to make something simple.

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Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.

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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.

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