If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

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Focusing is about saying No.

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We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We're rewriting the history of human thought with what we're doing.

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the people who are crazy enough to think they can change the world are the ones who do.

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Deciding what not to do is as important as deciding what to do.

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There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.

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Each dream you leave behind is a part of your future that will no longer exist.

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It takes a lot of hard work to make something simple.

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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.

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