Everything is based on a simple rule: Quality is the best business plan, period.

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We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

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We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.

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You can't connect the dots looking forward; you can only connect them looking backwards.

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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.

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There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.

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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.

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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

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If you live each day as it was your last, someday you'll most certainly be right

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Focus and simplicity...once you get there, you can move mountains.

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