We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.

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Focus and simplicity...once you get there, you can move mountains.

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Let's make a dent in the universe

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Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

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Details matter, it's worth waiting to get it right.

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Don’t let the voice of other people’s opinion drown your inner voice.

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It isn't the consumers' job to know what they want.

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Learn continually - there's always "one more thing" to learn!

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Your time on this earth is limited, don’t live someone else's life, live by your vision.

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