Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.

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Customers don't measure you on how hard you tried, they measure you on what you deliver.

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If you live each day as it was your last, someday you'll most certainly be right

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If you're afraid of failing you won't get very far

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Focus and simplicity...once you get there, you can move mountains.

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Focusing is about saying No.

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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.

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If you don't cannibalize yourself, someone else will.

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Deciding what not to do is as important as deciding what to do.

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The journey is the reward

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