More Quotes by Steve Jobs
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
Focusing is about saying No.
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Don’t let the voice of other people’s opinion drown your inner voice.
You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
We hire people who want to make the best things in the world.
The most important decisions you make are not the things you do, but the things you decide not to do.
We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.
Whatever you do, you must never let the voice in your head control the brain in your heart.
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.
