Deciding what not to do is as important as deciding what to do.

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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.

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We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.

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Strategy is figuring out what not to do.

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It isn't the consumers' job to know what they want.

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Your time on this earth is limited, don’t live someone else's life, live by your vision.

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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.

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Don't just live a life; build one.

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Innovation is the ability to see change as an opportunity - not a threat

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