#Quote
More Quotes by Steve Jobs
Everything is based on a simple rule: Quality is the best business plan, period.
It takes a lot of hard work to make something simple.
We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.
We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We're rewriting the history of human thought with what we're doing.
The most important decisions you make are not the things you do, but the things you decide not to do.
You can't connect the dots looking forward; you can only connect them looking backwards.
You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.
We hire people who want to make the best things in the world.
