Details matter, it's worth waiting to get it right.

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Customers don't measure you on how hard you tried, they measure you on what you deliver.

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Let's make a dent in the universe

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Everything is based on a simple rule: Quality is the best business plan, period.

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Whatever you do, you must never let the voice in your head control the brain in your heart.

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It isn't the consumers' job to know what they want.

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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

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Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.

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If you don't cannibalize yourself, someone else will.

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There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.

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