More Quotes by Steve Jobs
Deciding what not to do is as important as deciding what to do.
There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.
You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
If you don't cannibalize yourself, someone else will.
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
The most important decisions you make are not the things you do, but the things you decide not to do.
Strategy is figuring out what not to do.
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
