More Quotes by Steve Jobs
You‘ve got to start with the customer experience and work back toward the technology - not the other way around.
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
The most important decisions you make are not the things you do, but the things you decide not to do.
Follow your heart, but check it with your head.
Don't just live a life; build one.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.
Everything is based on a simple rule: Quality is the best business plan, period.
If you live each day as it was your last, someday you'll most certainly be right
If you're afraid of failing you won't get very far
