#Quote

Deciding what not to do is as important as deciding what to do.

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More Quotes by Steve Jobs
It isn't the consumers' job to know what they want.
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
Focus and simplicity...once you get there, you can move mountains.
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
If you don't cannibalize yourself, someone else will.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
You can't connect the dots looking forward; you can only connect them looking backwards.
Whatever you do, you must never let the voice in your head control the brain in your heart.
Focusing is about saying No.