#Quote

Deciding what not to do is as important as deciding what to do.

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More Quotes by Steve Jobs
Don't just live a life; build one.
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
Details matter, it's worth waiting to get it right.
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
If you don't cannibalize yourself, someone else will.
My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
Whatever you do, you must never let the voice in your head control the brain in your heart.
You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
Great things in business are never done by one person, they're done by a team of people.