#Quote

The connection between the signifier and the signified is arbitrary.

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More Quotes by Ferdinand de Saussure
Outside speech, the association that is made in the memory between words having something in common creates different groups, series, families, within which very diverse relations obtain but belonging to a single category: these are associative relations.
The very special place that a language occupies among institutions is undeniable, but there is much more to be said-, a comparison would tend rather to bring out the differences.
Henceforth, language studies were no longer directed merely towards correcting grammar.
In fact, from then on scholars engaged in a kind of game of comparing different Indo-European languages with one another, and eventually they could not fail to wonder what exactly these connections showed, and how they should be interpreted in concrete terms.
In the lives of individuals and societies, language is a factor of greater importance than any other. For the study of language to remain solely the business of a handful of specialists would be a quite unacceptable state of affairs.
Written forms obscure our view of language. They are not so much a garment as a disguise.
The critical principle demanded an examination, for instance, of the contribution of different periods, thus to some extent embarking on historical linguistics.
The ultimate law of language is, dare we say, that nothing can ever reside in a single term. This is a direct consequence of the fact that linguistic signs are unrelated to what they designate and that, therefore, 'a' cannot designate anything without the the aid of 'b' and vice versa, or, in other words, that both have value only by the difference between them.
Of all social institutions language is least amenable to initiative. It blends with the life of society, and the latter, inert by nature, is a prime conservative force.
The first of these phases is that of grammar, invented by the Greeks and carried on unchanged by the French. It never had any philosophical view of a language as such.