#Quote

The connection between the signifier and the signified is arbitrary.

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More Quotes by Ferdinand de Saussure
A linguistic system is a series of differences of sound combined with a series of differences of ideas.
In the lives of individuals and societies, language is a factor of greater importance than any other. For the study of language to remain solely the business of a handful of specialists would be a quite unacceptable state of affairs.
Linguistics will have to recognise laws operating universally in language, and in a strictly rational manner, separating general phenomena from those restricted to one branch of languages or another.
Nearly all institutions, it might be said, are based on signs, but these signs do not directly evoke things.
The business, task or object of the scientific study of languages will if possible be 1) to trace the history of all known languages. Naturally this is possible only to a very limited extent and for very few languages.
Psychologically our thought-apart from its expression in words-is only a shapeless and indistinct mass.
The ultimate law of language is, dare we say, that nothing can ever reside in a single term. This is a direct consequence of the fact that linguistic signs are unrelated to what they designate and that, therefore, 'a' cannot designate anything without the the aid of 'b' and vice versa, or, in other words, that both have value only by the difference between them.
The critical principle demanded an examination, for instance, of the contribution of different periods, thus to some extent embarking on historical linguistics.
Outside speech, the association that is made in the memory between words having something in common creates different groups, series, families, within which very diverse relations obtain but belonging to a single category: these are associative relations.
It is only since linguistics has become more aware of its object of study, i.e. perceives the whole extent of it, that it is evident that this science can make a contribution to a range of studies that will be of interest to almost anyone.