#Quote

Speech has both an individual and a social side, and we cannot conceive of one without the other.

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More Quotes by Ferdinand de Saussure
The connection between the signifier and the signified is arbitrary.
Outside speech, the association that is made in the memory between words having something in common creates different groups, series, families, within which very diverse relations obtain but belonging to a single category: these are associative relations.
The very special place that a language occupies among institutions is undeniable, but there is much more to be said-, a comparison would tend rather to bring out the differences.
Language furnishes the best proof that a law accepted by a community is a thing that is tolerated and not a rule to which all freely consent.
The critical principle demanded an examination, for instance, of the contribution of different periods, thus to some extent embarking on historical linguistics.
In the lives of individuals and societies, language is a factor of greater importance than any other. For the study of language to remain solely the business of a handful of specialists would be a quite unacceptable state of affairs.
Nearly all institutions, it might be said, are based on signs, but these signs do not directly evoke things.
Any psychology of sign systems will be part of social psychology - that is to say, will be exclusively social; it will involve the same psychology as is applicable in the case of languages.
Time changes all things; there is no reason why language should escape this universal law.
Henceforth, language studies were no longer directed merely towards correcting grammar.