You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.

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We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We're rewriting the history of human thought with what we're doing.

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Everything is based on a simple rule: Quality is the best business plan, period.

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We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

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Focus and simplicity...once you get there, you can move mountains.

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There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.

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Do not try to do everything. Do one thing well.

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Customers don't measure you on how hard you tried, they measure you on what you deliver.

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If you define the problem correctly, you almost have the solution.

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The customer is the final inspector.

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